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  • Writer's pictureRichard Mark Dobson

Turning Pages and Pressing Play Buttons - Ajmal Samuel's Story in Motion and Text



'Inspiration is the spark that ignites the human spirit, driving individuals to aspire for greatness. It's a profound force that transcends obstacles and fuels creativity, fostering a relentless pursuit of one's dreams. In its purest form, inspiration empowers us to overcome challenges, connect with our deepest passions, and illuminate the path to personal growth and self-fulfillment'.



With his European adventure and iResolve challenge now in the rear view mirror, Ajmal Samuel has returned temporarily to Hong Kong to tend to the other vital facet of his life: business.


The tight-knit team that accompanied him on this remarkable journey has dispersed to their respective paths, except, of course, for his ever-present wife, Carol, who is now relishing the comforts of home and, we can presume, engaging in discussions with Ajmal about his forthcoming adventure to South Africa and Namibia. This upcoming expedition will focus less on testing his physical stamina, endurance, and resilience and more on stimulating the senses and exploring the beauty of Africa—a continent both he and his wife are eagerly anticipating.


For Ajmal, this journey is less about personal challenge and to do with inspiring himself and others. Right now, we're cooking up ideas, and these concepts are been considered in different ways. There are the itinerary ideas and activity plans, alongside creative media concepts to document this experience.


This author, who's been working closely with Ajmal throughout 2023, left Oslo after the iResolve challenge's conclusion and is currently in South Africa, prepping for Ajmal's arrival. Our communication is a whirlwind of discussions and phone calls because we're both committed to planning the next chapter of this adventure.


What's currently brewing is the concept of crafting fresh, engaging content. However, there's an intriguing twist: one part of this content will remain shrouded in secrecy until Ajmal's African journey unfolds. Let's call it a well-guarded secret for now, but it certainly involves both written and video material. Regardless of the form it takes, we concur that the core essence of this content is to inspire first and promote second. We're also pondering the fine line between promotional and inspirational content and exploring the merits of print versus motion picture or film. Worth considering for a moment.



Inspirational Video:



  1. Purpose:

    • The primary purpose of an inspirational video is to motivate and inspire viewers. It aims to share a personal journey, challenges overcome, and lessons learned.

    • The focus is on sharing a meaningful story, showcasing the human spirit's resilience, and inspiring others to pursue their passions, regardless of their limitations.

  2. Content:

    • An inspirational video often includes personal anecdotes, reflections, and life experiences.

    • It highlights the emotional and psychological aspects of the adventurer's journey, including their struggles, fears, and moments of triumph.

    • It may not emphasize specific products, brands, or services but rather the individual's personal growth and achievement.

  3. Tone and Style:

    • Inspirational videos tend to have a reflective and contemplative tone.

    • They may include introspective narration or interviews with the adventurer, sharing their thoughts and insights.

    • Visuals and cinematography often focus on capturing the beauty of nature, personal moments of challenge, and the emotions associated with overcoming obstacles.

  4. Audience:

    • The primary audience for inspirational videos includes individuals seeking motivation, self-improvement, or a deeper understanding of the human experience.

    • These videos can be widely appealing to anyone looking for a source of inspiration or a sense of empowerment.



Promotional Video:



  1. Purpose:

    • Promotional videos are created to market a product, brand, service, or event.

    • The primary objective is to drive sales, generate interest, or raise awareness about a specific offering.

  2. Content:

    • Promotional videos prominently feature the product, brand, or service being marketed.

    • They may include product demonstrations, features, benefits, and calls to action, encouraging the audience to make a purchase or take a specific action.

    • The content is strategically aligned with the marketing goals and objectives of the brand or organization.

  3. Tone and Style:

    • Promotional videos typically have an upbeat and persuasive tone.

    • They often employ marketing techniques, such as highlighting key selling points and employing persuasive language.

    • Visuals and cinematography aim to showcase the product or service in the best possible light, often focusing on its features and benefits.

  4. Audience:

    • The primary audience for promotional videos consists of potential customers or target demographics.

    • These videos are designed to engage and convert viewers into customers or supporters of the brand or product.


In summary, the key distinction between inspirational videos and promotional videos lies in their purpose and content. Inspirational videos focus on personal growth, motivation, and storytelling, while promotional videos aim to market and sell specific products or services. Both types of videos have their own unique approaches and styles to achieve their respective objectives.



Difference between Inspirational Video and Inspirational Photography/Written Content:


Inspirational Video:



Inspirational Print:




  1. Medium of Expression:

    • Inspirational Video: Video combines visual, auditory, and sometimes kinetic elements. It relies on a combination of moving images, sound, music, and narration to convey a story or message. It offers a multi-sensory experience.

    • Inspirational Photography/Written Content: Photography and written content are static mediums. Photography relies solely on visual images, while written content is text-based. Both mediums engage the viewer's imagination and intellect but in different ways.

  2. Temporal Nature:

    • Inspirational Video: Video unfolds over time, allowing for the development of a narrative, the use of pacing, and the ability to immerse the viewer in the story's emotional journey.

    • Inspirational Photography/Written Content: Photography and written content provide immediate snapshots or information, and the viewer has more control over the pace of engagement. The viewer can linger on an image or text or move through it quickly.

  3. Emotional Connection:

    • Inspirational Video: Video can create a deep emotional connection with the audience through visuals, music, and narration. The combination of these elements can elicit a wide range of emotions, making it highly effective for conveying a powerful message or story.

    • Inspirational Photography/Written Content: Photography can evoke emotions through visual storytelling, while written content relies on the reader's imagination and emotional engagement with the words.

  4. Engagement Level:

    • Inspirational Video: Video demands the viewer's full attention and engagement due to its sensory-rich nature. The viewer is immersed in the content and is guided through the experience.

    • Inspirational Photography/Written Content: Photography and written content require the viewer to be more actively engaged in interpreting and processing the visual or written information. The viewer plays a more active role in constructing the narrative.


Manipulating Viewer Perception and Experience:


  1. Inspirational Video:

    • Through cinematography, visual effects, and motion, directors and editors can control the viewer's focus, emphasizing specific elements or emotions within the frame.

    • They can use music and sound design to set the tone and elicit emotional responses.

    • Timing, pacing, and sequencing can influence the viewer's emotional journey, from anticipation to climax.

  2. Inspirational Photography/Written Content:

    • In photography, composition, framing, lighting, and choice of subject matter determine the viewer's perspective and emotional response.

    • In written content, the choice of words, tone, and narrative structure influences how the reader interprets and feels about the story or message.

    • Readers are encouraged to use their imagination and cognitive processes to internalize the content, leading to a more interactive, personalized experience.


In summary, the primary difference between video and photography/written content lies in the medium's ability to provide a multi-sensory, temporal experience. Directors and editors use video to guide and immerse viewers in a predetermined emotional journey, while photography and written content engage viewers' imagination and intellect, allowing them to construct their own experience. Each medium has its unique strengths for conveying inspirational content, and the choice depends on the desired impact and the audience's preferences.


Guided by these considerations, we unite our unique talents, ideas, themes, concepts, research, and the collaborative synergy of our teams. Ajmal Samuel, a true believer in the power of teamwork, exemplifies this better than anyone.


We're excited to unveil the narrative we're weaving in our upcoming blog, which will grace your screens a week from today. We're eagerly anticipating your visit, and we can't wait to have you join us.







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